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Nonsense! Why Do I Need a Website?
"I don't sell anything online, I don't advertise online, in fact I don't really even know how to use a computer... why should I pay for a website?" If you don't feel a website can help your business grow or increase business sales, or if you're happy with the site your nephew made for you over half a decade ago... then you're not intune with current business trends and business practices. Fear the unknown no longer! Don't feel inferior and don't let that notion frighten you... that's why were here! To educate and help you understand exactly how our design and website services can help you. You shouldn't do something because eachone else is. As far as the internet is concerned, there are definitely good, sound, solid reasons for having a web presence. This article will touch on just a few... and none of the following points have anything to do with selling a product or service of any kind online. All of these reasons affect your brick and mortar business... in a positive way! The reasons you should have a website in plain English. Even if you never use the internet, MOST of your customers do. In early 2005, Google announced it had over 9 Billion pages in its index. Common sense should tell us that there must be something to this internet marketing! By having even a simple, informative website about you, your product or service, you open an instant, FREE door to perspective clientele that you never had before. This is the digital information age. The purpose of the website is to give yourself a billboard in it. Even the simplest website can: Instant Access to your business Collateral- Provide Downloadable forms, price lists, sale sheets and brochures to people researching a purchase. House a forum via email to quickly and easily answer questions about your goods and services. Reduce Costs- A strong enough web presence can eliminate many print advertising and other campaign costs. Even on the most rigourous web campaigns, the advertising cost per customer is far, far less by comparison. Give People What They Are Looking For- More and more people research a company or product online before face to face contact. Today people expect to find a web site for a company with at the very least further information on services or products. Always On- Information about your company is available 24/7, locally, nationally, and globally at no extra cost. Imagine the cost of a direct mail piece through the post office to each address in the world with a computer! Cost Effective- Can easily be the most cost effective advertising and marketing medium of communication to existing and potential customers. Showcase What You Do Best- If your product and service is quality and you're a one person operation, your website can focus on your business and open the door to people who might not be thinking of a smaller business for their needs. John Krycek -- As the owner and creative director of theMouseworks.ca I've found the best way to help people with internet marketing is to first help them understand internet marketing! Read more articles on the insights and secrets of web design and search engine optimization in easy, non-technical, up front English!
MORE RESOURCES: Yahoo rolled out a beta version of its new Glue search concept for the first time in the U.S. late Wednesday. 
Despite the sluggish economy, Verizon Wireless predicts strong sales for the BlackBerry Storm, which goes on sale Friday for $200 after rebate.
Go ahead, cut the cord. These cool and useful Bluetooth devices help you phone, print, present and more -- all without wires.
Presented By:
Go ahead, cut the cord. These 10 cool and useful Bluetooth accessories help with everything from making hands-free calls and printing photos to typing e-mails and controlling presentations -- all without wires.
A Boston-area teenager has pleaded guilty to charges of hacking and placing fake emergency phone calls in hopes of summoning police tactical response teams to the homes of his victims.
Months before bowing to pressure from Intel to relax the requirements for its 'Vista Capable' marketing program, Microsoft published an article on its TechNet site urging users to avoid Intel's 915 graphics chip set if they planned to upgrade to Windows Vista, internal e-mails at Microsoft show.
As President Bush prepares to leave office, the task of upgrading the security of federal information systems to deal with new cyber-threats continues to be very much a work in progress.
Presented By:
Microsoft officials today demonstrated an upcoming tool aimed at enabling database administrators to manage hundreds of database servers at a time.
NASA scientists have successfully tested a new Internet protocol to improve communications among spacecraft traveling throughout the solar system.
How much is spam costing your company? Google unveiled a nifty little calculator Wednesday to help you add it up.
Presented By:
View more news and analysis from Computerworld.com |
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